RMG 200 Lecture Notes - Lecture 5: Franchising, Individualism

• School: Ryerson University
• Department: Retail Management
• Course: RMG 200
• Professor: Mark Lee

Document Summary

Portion sizes are different depending on the country. Two firms get together, working different areas. No brand or under its own brand. Retailers cannot use similar names in the same industry. Where retailers want to look into expanding. On a point scale from 0 to 100. Power distance: more egalitarian vs. embraces hierarchy. Some countries embrace the power distance between people (ex. Elderly in asian countries being at the top) The likeliness of people staying in groups or being independent with their own opinions, thoughts, and actions. Some countries place an importance of nurturing (feminine) while others place an importance on power (masculine) Uncertainty avoidance: comfortable with ambiguity vs. ambiguity creates anxiety. How one feels about controlling the future of uncertainty. Long-term orientation: putting short-term vs. long-term goals first. Asians like to think of the future and put long- term goals first; such as being able to support generations down the line. Restraint/indulgence: happiness can be bad vs. always good.