RMG 200 Lecture Notes - Lecture 10: Exclusive Dealing, Commercial Bribery, Profit Center

• School: Ryerson University
• Department: Retail Management
• Course: RMG 200
• Professor: Ken Wong

Document Summary

Learning objectives: determine what branding options are available to retailers. Explore the issues retailers should consider when sourcing internationally. Examine how retailers prepare for and conduct negotiations with their vendors. Investigate why retailers are building strategic relationships with their vendors. Designed, produced, and marketed by a vendor and sold by many retailers. Developed by retailer and only sold in retailer"s outlets. Developed by licensee and sold to either manufacturer or retailer. Calvin klein shoes, made by jimlar (licensee of the calvin klein brand) Don"t need skills and people to develop and promote merchandise. No-frills product at a discount price o: muji. Generic brands are powerful small businesses go to no-frills for its food to reduce. Imitates the manufacturer brand in appearance and trade dress. Developed by a national brand vendor, often in conjunction with a retailer, and sold exclusively by the retailer o o o o o o o o o o.