RMG 300 Lecture Notes - Lecture 1: Competitive Advantage

• School: Ryerson University
• Department: Retail Management
• Course: RMG 300
• Professor: David Lewis

Document Summary

The transformative power of it as a disruptor. Definition of a system: connected part that forms a whole, set of procedures to complete an activity, an organized scheme. Any computer-based tool that people use to work with information that supports. Competitive advantage a product or service that an organization"s customers place a greater value on than similar offerings from a competitor. First-mover advantage occurs when an organization can significantly impact its market share by being first to market with a competitive advantage.