Exams are coming!
Get ready with premium notes and study guides!

Class Notes for Donna Smith

RYERSONRMG 302Donna SmithWinter

Consumer Behaviour

OC107462 Page
17 May 2011
26
View Document
RYERSONRMG 302Donna SmithWinter

Decision Making

OC107462 Page
17 May 2011
35
Rational perspective calmly & carefully integrate as much info as possible with what they already know about a product, weigh the pros/cons of each alt
View Document
RYERSONRMG 302Donna SmithWinter

Self/Personality

OC107461 Page
17 May 2011
24
Self-concept beliefs a person holds about their attributes and how they evaluate these qualities. Self-esteem positivity of the attitude towards yourse
View Document
RYERSONRMG 302Donna SmithWinter

Attitudes

OC107462 Page
17 May 2011
22
Communications model: the organ izat ion creates a , message which is transmitted through a , me d i u m that is then decoded by the consumers who send
View Document
RYERSONRMG 302Donna SmithWinter

Perception/Memory

OC107461 Page
17 May 2011
20
Perception: perception is the process by which sensations are selected organized, and interpreted, marketers contribute to the wild array of stimulatio
View Document
RYERSONRMG 302Donna SmithWinter

Self/Personality

OC107462 Page
17 May 2011
22
Personality a person"s unique psychological makeup and how it influences how they respond to the environment. F reudian theory sigmund freud developed
View Document
RYERSONRMG 302Donna SmithWinter

Perception/Memory

OC107461 Page
17 May 2011
28
Red = arousal / appetite, blue = relaxing. Psychophysics science that focuses on how the physical environment is integrated into our person world. Abso
View Document
RYERSONRMG 302Donna SmithWinter

Perception/Memory

OC107462 Page
17 May 2011
28
Operant conditioning) reward received following the desired behaviour. Stimulus generalization tendency of stimuli similar to conditioned stimulus to e
View Document
RYERSONRMG 302Donna SmithWinter

Introduction

OC107461 Page
17 May 2011
34
Consumer behaviour study of processes involved when individuals or groups select, purchase, use or dispose of products, service, ideas or experiences.
View Document
RYERSONRMG 302Donna SmithWinter

Motivation/Values

OC107462 Page
17 May 2011
24
Motivation the processes that cause people to behave as they do: utilitarian practical, hedonic impractical (subjective and experimental) D rive theory
View Document
Showing 1 — 10 of 10 results

Class Notes (1,100,000)
CA (630,000)
Ryerson (30,000)
RMG (300)
RMG 302 (10)
Donna Smith (10)