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Class Notes for RMG 302 at Ryerson University

RYERSONRMG 302AllFall

RMG 302 Lecture Notes - Royal College Of Music, Classical Conditioning, Angling

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7 Oct 2014
25
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RYERSONRMG 302Donna SmithWinter

Consumer Behaviour

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17 May 2011
26
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RYERSONRMG 302Donna SmithWinter

Decision Making

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17 May 2011
35
Rational perspective calmly & carefully integrate as much info as possible with what they already know about a product, weigh the pros/cons of each alt
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RYERSONRMG 302Donna SmithWinter

Self/Personality

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17 May 2011
24
Self-concept beliefs a person holds about their attributes and how they evaluate these qualities. Self-esteem positivity of the attitude towards yourse
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RYERSONRMG 302AllFall

RMG 302 Lecture Notes - Sales Promotion

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7 Oct 2014
23
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RYERSONRMG 302AllFall

RMG 302 Lecture Notes - Drive Theory, Enculturation, Expectancy Theory

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7 Oct 2014
15
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RYERSONRMG 302AllFall

RMG 302 Lecture Notes - Reporting Bias, Direct Marketing, Joule

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7 Oct 2014
28
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RYERSONRMG 302Donna SmithWinter

Attitudes

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17 May 2011
22
Communications model: the organ izat ion creates a , message which is transmitted through a , me d i u m that is then decoded by the consumers who send
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RYERSONRMG 302AllFall

RMG 302 Lecture Notes - Trait Theory, Analytical Psychology, Extraversion And Introversion

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7 Oct 2014
26
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RYERSONRMG 302Donna SmithWinter

Perception/Memory

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17 May 2011
20
Perception: perception is the process by which sensations are selected organized, and interpreted, marketers contribute to the wild array of stimulatio
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RYERSONRMG 302Donna SmithWinter

Self/Personality

OC107462 Page
17 May 2011
22
Personality a person"s unique psychological makeup and how it influences how they respond to the environment. F reudian theory sigmund freud developed
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RYERSONRMG 302Donna SmithWinter

Perception/Memory

OC107461 Page
17 May 2011
28
Red = arousal / appetite, blue = relaxing. Psychophysics science that focuses on how the physical environment is integrated into our person world. Abso
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