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Lecture

Today's Buying Environment


Department
Retail Management
Course Code
RMG 400
Professor
Bharat Sud

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Chapter 1
Retail buying Activity involving selecting/purchasing products to satisfy needs of
customers.
The marketing concept = Customer Satisfaction, Total company effort, & Profit
Marketing 4 Ps:
Product
Price
Promotion
Place
Retail formats (Superstores)
Super Centres
Warehouse
Retail Formats
Social Networking
Shopping Channels
Online
Catalog
Trends and Challenges:
Too many stores
Marketing to smaller niches
Increasing consolidation
Rapid Globalization
Increased customer demand (Value and Services)
Changing customers
Use of database technology
www.notesolution.com
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