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Lecture

Partnerships


Department
Retail Management
Course Code
RMG 400
Professor
Bharat Sud

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Chapter 11
Types of Vendors
Manufacturers
Wholesalers
Manufacturers Representatives / Brokers
Rack Jobbers
Making Contact with Vendors
Buyer-Initiated
Vendor-Initiated
Selecting Vendors
Merchandise/Prices Offered
Distribution Policies (Exclusive / Selective)
Reputation / Reliability
Terms offered
Services offered
oCooperative Advertising
oAdvertising Aids
oReturn and Exchange privileges
oParticipation in Store Promotions
oSales Training
oAssistance in Stock Control
oPre-ticketing of Merchandise
Analyzing Vendor Performance
What type of information should the buyer maintain in order to evaluate the vendors?
Total purchases for the year/season
Returns to vendor
Initial Markup percentage
Advertising allowances
Markdowns
Cash discounts
Transportation expenses
Customer opinion
Reliability
Describe criteria against which vendors can be evaluates:
Against its prior performance
Against other vendors
Percentage of Stores Orders
Basis for Strong Buyer-Vendor Relationships
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