SSH 301 Lecture Notes - Lecture 7: Institute Of Historical Research, Content Analysis, Child Care
1 Nov 2017
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Unobtrusive research: studying social behaviour without affecting it: does not involve direct contact with human subjects, usually not requiring ethical approval/ ethics review, secondary data analysis: three examples: For example: eye witness accounts, tape recordings, your own survey results, original letters, your ads or commercials in content analysis. Secondary data: data gathered by government, private agencies, or other researchers for their own purposes. That data is later made available for others to re-analyze for different purpose or research. Individual level/ raw data: data where info is available about each subject in the study (ungrouped in raw form) ex 1: what did each person eat for breakfast ex 2: what score each student got on a test. Aggregate/grouped data: data that have been amassed into clusters. Ex. 1: in total class has eaten 50 pieces of toast, 12 tubs of yogurt, 23 fruits, 54 bowls of cereal (individual disappears: historical research.
