SSH 301 Lecture Notes - Lecture 4: Content Analysis, Moveon.Org, Syphilis
14 Dec 2017
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Content = words, meanings, pictures, ideas or messages that are being communicated. Involves objective, systematic and transparent counting or recording. Involves: sampling (large samples, operational definitions for abstract constructs, precise, objective measurement, coding (not superficial or impressionistic) Words- use of specific words &frequency of use. Turning observations into measurable variables to reveal patterns in messages. Coding schedule findings table in which the instructions are labelled. Intercoder the coding between two people should be consistent. Study of syphilis among blacks in the south. 600 black males 399 with syphilis, 201 without told: being treated for bad blood (blanket term) did not cure despite having a cure. Drug called apotex found dangerous to parts of population. Company owns" the research info researcher cannot whistleblow. Debrief: after the research, tell the participants what was happening. Laud humphreys tea room trade (risk and harm) Studied gay sex in washrooms before sodomy was legal. Nserc natural sciences and engineering research council.
