Class Notes (835,040)
Canada (508,887)
Sociology (2,254)
SOC 103 (199)


3 Pages
Unlock Document

SOC 103
Tonya Davidson

MASS MEDIA  “Any medium designed to communicate messages to a mass audience” (Ravelli, Webber &Patterson, 444) Theodor and Horkheimer - Media is capitalist superstructures - Cultural productions things that we enjoy music and art we don’t enjoy is because of their aesthetics, its more because of industries - Interested in media related to fascism - More in depth critique of ‘superstructure’ CULTURE INDUSTRY THESIS: 1. Standardization - Culture packaged in small number of predictable forms and genres - Produced by small number of large corporations - There is simultaneously nothing new and always something new (media monopolies...big film company maximizes profit by telling same stories in different ways and its a form of risk reduction) - The capitalism system works because they switch it up a little but and they still love 2. Pseudo-Individualization - The audience response is built into the product - Our culture is pre-digested for us - Audiences are passive - Choice is an illusion 3. Maintenance of status quo - Media lulls the public into passivity - Distracts from big social issues e.g. American idol - Maintains social class ideas reproduce: race, gender, class. E.g. the film “class dismissed” and Disney films 4. Absorption of dissent - The corporations are going to swallow up the negative comments about capitalism and make profit out of it somehow - E.g. fight club (movie) Critiques of culture industry thesis 1. Its elitist 2. Historically specific 3. Disregards alternative uses/readings of culture 4. Totalizing i.e. “resistance is futile” MARSHALL MCLUHAN - 1911-1980 - ‘The medium is the message’ - We live in a ‘global village’ *How you choose to say something is as much of the message as what you are saying  Oral cultures *COOL MEDIA - We communicate with our whole body - Nothing is privileged - Sight, ears, body language etc. - Also tribal cultures e.g. st
More Less

Related notes for SOC 103

Log In


Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.