SOC 105 Lecture Notes - Lecture 4: Consumerism, Mark Crispin Miller, George Gerbner
Document Summary
Illuminates a great deal about the world we live in. Not direct: how we see ourselves and how we interact with one another is influenced by media, not a homogenous entity but a large, complex, and diverse entity. Two forms of media: forms: largely about technology, what form does media take, snapchat, tv programs, memes, instagram, types: intention of media/owners/ creators. What they intend to do: entertain, advertise, inform, sell. Earliest form of media: newspaper, radio, television. Medscape helps us understand the impact it has on our lives: how we act towards certain media, has social and political influence, physicality of media, how its disposed of our landscape ads, news, cp24. Different types of media: helpful tool to understand society, there are boundaries that exist between three different types of media. Entertainment media: continuously growing news is shrinking, entertainment is growing, explosion of reality television kuwtk cheaper and easier to produce.
