SOC 107 Lecture Notes - Lecture 5: Wheel Theory, Rhett Butler, Impression Management
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Soc 107 - lecture 5 - mar 6, 2017. The need for intimate relationships is so strong it has given a rise to an industry devoted to helping compatible singles make contacts with one another. Operation match, the first computer dating business in the us (1960s) 36% of canadians between 18-34 use online dating sites. In the 1990s, 1% of relationships began online, in 2009, 20% of hetreosexual relationships began online and 60% homosexual relationships began. Love online: a report on digital dating in canada (brym and lenton 2010) 4 main social forces appear to be driving the rapid growth of online dating. A growing proportion of the population is composed of singles. Single people are more mobile due to the demands of the job market. Approximately 1. 2 million canadians have visited an online dating site. Nearly 18% are married or living in common law. More likely to be male, single, divorced, employed in the paid force, urban.