SOC 107 Lecture Notes - Lecture 9: Medicalization, Social Control, Social Constructionism

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These are broad lifestyle deviances that effectively involve people in lifelong deviant careers. Everyday deviances the occasional improprieties that temporarily mark certain individuals as somehow non-conforming, awkward or improper. Embarrassment versus shame: shame results when: The rules broken are seen as more serious. The actor is viewed as having had control over the rule-breaking behaviour: shamed individuals felt more responsibility and regret, more anger and disgust with themselves (vs embarrassment, guilt. Keltner and buswell (1997) concluded that: embarrassment follows from violations and conventions, shame follows from the violation of moral rules. The emotional state that underlies both embarrassment and shame fundamentally has to do with self-presentation: we dare about perception of others, we want to feel accepted. What is at the heart of the matter of embarrassment: embarrassment arises when we feel (often incorrectly) that our actual performance falls short of the standard we believe some audience expects, self-fulling prophecy.

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