Csoc202 lecture 3
Draw conclusions through a binary of left or right
Right or wrong
Left = liberal(CAN), Democratic(USA)
Right = conservative (CAN), Republican(USA)
Determined through the binary by: Social, economic and religion
The boundary between the left and the right is becoming blurry.
Encoding/decoding model: textual analysis. This model was conceived by Stuart Hall
Example: an article in the Globe and Mail encoded a message. The message is decoded by the reader.
The decoding is arrived by 3 positions: dominance, negotiated(the reader comes to a sense to
autonomy(accept and reject portions of the text etc.), and oppositional. Dominant and oppositional are
from the Left/Right
Characteristics of media
The media – means that there is only one media.
Medias are contradictory because of the whole political spectrum cannot by represented by one media.
Partisan Perspective: exam something according to your political affiliation.
Media extends to social and aesthetics: social is the issue or story. Aesthetic is