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Historical Overview – September 16.docx

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SOC 202
Nicole Neverson

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SOC202 – September 16, 2013 Popular Culture: Historical Overview Interpretation Last Class: Culture as Folk Culture - Created by the people Culture as Mass Culture - Mediated to large audiences Culture as Mass Consumption - What we buy, listen to, and eat Culture as the Everyday - What we do Hegemony: (Gramsci, 1981)  We are not brainwashed. We are not passive. o He believed the audience had the ability to think for themselves  The communication and interpretation of cultural messages involves acceptance and consent. o Force/Violence (Batons) o Use of Ideology in major civil institutions. (Thoughts or ways of thinking of the media) Thus, Hegemony is subordinate groups accept to be dominated by dominators. E.g. Defining the popular as what makes profit (Box office scores) E.g. Social justice movements (99% vs 1%) Interpellation: (Althusser, 1971)  What cultural texts do o Call out to emotions and identities; thus creating connections with us  Conditioning (the creation of subjects) o Recommends how we should behave, what we should like and value.  E.g. Your favorite television show or cultural product  E.g. “HEY YOU!” example. Creating a connection with this. Culture is class and capital: A look at Bourdieu (1984)  Cultural Tastes o Class as a determining factor  Determines the choices of consumption that we make.  The class we are born into will determine the Economic, Social, and Cultural capital we will have o Capital: Economic, Social, and Cultural  Economic – Financial power (Money)  Social – Networks/Connections, used to advance in life (Facebook)  Cultural – Tastes and judgments of what is valuable (Knowledge of society’s definition of normal) Media and Cultural Effects Theories are concerned with two different issues: 1. Effects of Content – How are our values influences by popular culture? What is the influence of what is being communicated? What do we do with messages? 2. Audience interpretation – What
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