SOC 202 Lecture Notes - Lecture 6: Naomi Klein, Culture Jamming, No Logo
9 Mar 2018
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Previous: journalist of the new york times and the guardian. Author of the international best seller the shock doctrine: the rise of disaster. Critic of corporate globalization and its impacts capitalism, 2007; this changes everything. Through extensive travel, tracking the rise of anti-corporate activism. Klein raises awareness about the social, political, and ethical issues involved with multinational super brands. The four sections of her book include: No space - how we live in a new branded world. The late 1900"s started a shift where marketing and branding was the most important factor. Production and quality took the backseat corporations dominate the market. No choice - brand bombing is ubiquitous. No jobs - the discarded factory an precarious labour. No logo - anti-corporate activism and reclaiming the streets. A movement that seeks to undermine the marketing rhetoric of multinational corporations, specifically through such practices as media hoaxing, corporate sabotage, billboard liberation", and trademark infringement. (harold, p. 190)
