LECTURE 6 CHAPTER 5 (138-165)
September 24/ 2013
Frames popular culture monolithically. Doesn’t account for sub or counter cultures.
Production determines everything
The culture industry thesis understands people/ consumers of culture as manipulated, mindless capital.
The overstatement is characterizing all people in the same way.
Conditions for a consumer society
We are a consumer society AKA late capitalism where almost every need is matched with a product sold
within the market.
Consumerism is not an inevitable consequence of a burgeoning economy.
There has to be efficiently produced and low cost goods; there must be a rise in wages, to allow for people
to buy things; and a consumer sensibility. Necessary but not sufficient needs for a capitalistic economy.
Commodities and commodity fetishism
An object or service that is produced specifically for exchange by someone other than the producer.
Use-value is a Marxist concept that refers to the quality of utility of a commodity.
Exchange value is the price or quantity of other commodities that a commodity can be exchanged for.
A commodity’s use value h