SOC 202 Lecture Notes - Lecture 6: Masculinity, Gayle Rubin, Judith Butler

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Sociology of Gender and Pop Culture: Roles, Representation and Power
Functionalism
Talcott Parsons:
- Gendered roles and expectations exist and thus must serve some social need and fulfill a
social role
- Supports dominant ideology of gender inequality, as well as notions of the dominance of
heteronormativity
The Nuclear Family
- In contemporary society two distinct roles were established view of common sense
gender roles
1. Breadwinner: male, life outside home, working, money maker
2. Homemaker: female, life inside home, child bearing, domestic obligations
Patriarchy
Rule by Men:
- Ways society is divided up by gender
Traditionally: property, inheritance, expectation of female monogamy and sexual passivity
Contemporarily: workplace glass ceiling, wage inequality, boys will be boys, shaming and
double standards
- This gender model has built in motives and desires: gendered roles and expectations
Section 2
What is Genre
- Rick alman (approaches to film genre)
- Altman outlines two distinct approaches in genre theory
o A ritualistic approach that suggests Hollywood produces films that reflect
audience preferences and desires
o An ideological approach that sees Hollywood manipulate audiences through
genre convention
- Genres are constructed through conventions, which can reinforce ideas about gender
- Genres have traditionally been central to preserving female and male stereotypes in
classical Hollywood cinema
- Many consider genre categories themselves to be gendered: war, action, martial arts
and gangster are male where as romantic, comedy and melodramas are female
Louis Althusser
- Ideal Subject: when we occupy a position that is set up for us as viewers
- This results in:
o Interpellation: we come to recognize our screened surrogate, identify with our
role and maintain it through our consumption
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Document Summary

Sociology of gender and pop culture: roles, representation and power. Gendered roles and expectations exist and thus must serve some social need and fulfill a social role. Supports dominant ideology of gender inequality, as well as notions of the dominance of heteronormativity. In contemporary society two distinct roles were established view of common sense gender roles: breadwinner: male, life outside home, working, money maker, homemaker: female, life inside home, child bearing, domestic obligations. Ways society is divided up by gender. Traditionally: property, inheritance, expectation of female monogamy and sexual passivity. Contemporarily: workplace glass ceiling, wage inequality, boys will be boys, shaming and double standards. This gender model has built in motives and desires: gendered roles and expectations. Altman outlines two distinct approaches in genre theory: a ritualistic approach that suggests hollywood produces films that reflect audience preferences and desires, an ideological approach that sees hollywood manipulate audiences through genre convention.

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