SOC 202 Lecture Notes - Lecture 4: Warner Music Group, Commodity Fetishism, Consumerism
5 Jul 2018
School
Department
Course
Professor
Pop-Culture lecture 4
Canadian pop culture
> what effect does this concentration of ownership have on the programming you
watch in Canada
> bearing in mind that the majority of mainstream media content is produced by
six American holding companies, do you think that Canadian popular culture still exists?
> television domination is dominated by
- ABC, NBC, CBS, THE CW, FOX
-Revenue comes from advertisement that portrays consumerism in a certain light
> music market is produced by three labels
-Warner music group, Universal music group, and Sony BMG
Consumerism
> Commodity Fetishism
- is one’s assumption that a commodity’s value lies in the price set by the market
- what we learn about these objects is mainly through advertisement
- advertisement never says how a product is made, instead the object gains value
based on abstract qualities the advertisement claims it has
> analyzing ads and their hidden messages
> encourages us to consume, magical qualities that make us want to spend
Fordism
> Fordism refers to systems of mass production that emerged in the early 20th century
> It increased efficiency, allowing industrialist to produce more commodities
> Fordism is named after Henry Ford of Ford Motor company which popularized the
assembly line
> Fordism had an unintended effect: over-production
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
> what effect does this concentration of ownership have on the programming you watch in canada. Revenue comes from advertisement that portrays consumerism in a certain light. > music market is produced by three labels. Warner music group, universal music group, and sony bmg. Is one"s assumption that a commodity"s value lies in the price set by the market. What we learn about these objects is mainly through advertisement. Advertisement never says how a product is made, instead the object gains value based on abstract qualities the advertisement claims it has. > encourages us to consume, magical qualities that make us want to spend. > fordism refers to systems of mass production that emerged in the early 20th century. > it increased efficiency, allowing industrialist to produce more commodities. > fordism is named after henry ford of ford motor company which popularized the assembly line. > before the rise of advertising, only the upper class had access to certain luxuries.
