Week 11 Lecture Guide.doc

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12 Apr 2012
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Week 11
Globalization and Sport
The Process of Globalization
Globalization defined
Breaking down borders
- Process by which economic, political, cultural borders are broken down
- Results in integration
Integration and inter-dependence
- Economic, political and cultural systems rely on one another for cultural
survival
- Positive/negative/controversial outcomes
How globalization operates: Four major parts
- Transformed communication spaces and social relations across natural
borders
- i.e. economic downturn
- affected on an international scale
1) Economic (money making isn’t only local)
Transnational corporations
- Operate and conduct businesses across many borders
- i.e. Disney, McDonalds, Nike
2) Political (the role of governments)
-Underlying rules/legislations/rules that our governments create/enforce to
set the framework in which transational corporations could operate in
- Governments have huge roles in allowing/disallowing/repeal laws
3) Migratory (the movement of world citizens)
-How freely people can move and relocate to new countries (i.e. after a
natural disaster)
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4) Communicative
Digitization – the process where data, text, sound, video are all stored
electronically … ability to preserve data for years and alter it, making
communications technology easier
- Communication becomes instantaneous
Effects of Globalization
- Where does your money go? What happens to the product after it’s thrown
away?
1) Cultural submissiveness
Example: Canadian television stations reliance on American programming
profits because majority rather watch American programming
-What happens when one country’s cultural industry submits/“bows down” to
another’s
2) Cultural imperialism (one-way flow of culture)
Example: fast food – McDonald’s
-One country’s political, economic and cultural power dominates
another/many countries i.e. Americanization of culture
- direction of the flow of information or culture (i.e. America on top,
distributing its culture to the rest of the world)
- very little feedback, predominantly a one-way flow
- i.e. Bollywood films make more films > Hollywood (1000>750) but
Hollywood makes more money
3) Homogenization (more of the same)
-More similarity in cultural products less diversity
- Builds on ideas of cultural submissiveness and imperialism
Example: the music industry
Illegal downloading rejects homogenization of popular culture and
take consumption into our own hands only get songs we like, rather
than the whole album
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