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Lecture 6

Week 6 Lecture Guide.doc

6 Pages

Course Code
SOC 202
Nicole Neverson

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Week 6Pleasure markets and consumingVideoThe Persuaders 2004 We are only responsible for the FIRST THREE CHAPTERS documentary will be posted on BBBlurred line between programming and product consumers develop immunity to it culture becomes advertisingfriendly Advertising become a second skin over a cityClutter Crisis The more messages advertisers create the more messages they need to produce to get to us Advertisers try to break through the clutter with more clutter They try to make advertising unavoidableinevitableSong Airlines Research through focus groupsprovides insight deeper understanding of targeted consumers We are not an airline we are a culture Be song You are so song Creates characterslifestyles in advertisements so the focus groups eg women feel connected Andy SpadeCape Spade Accessories Downplay airline services commercials without planes airlines play up soul Mid 90sBig Idea Advertisementsemotional connectionsidentitiesunderstanding of the worldiPod campaignswhen people listen to music they feel like theyre in the dancing commercials More spiritual branding on advertising agenciesmore pressure on them to become the next big thingEating Cheeriosnot just eating it you tell stories with them kids play with them etc Advertising creates loyalty beyond reason1
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