SOC 202 Lecture : Week 8 Lecture Guide.doc
Document Summary
Meaning and language are connected to culture communicates messages. Making claims about reality; not always realistic or accurate claims = own representations of reality. E. g. filmmakers were trying to represent reality of internet in a documentary: growing up online. Chapter 4 of textbook representation of historical theory and approaches to critiquing the production of culture. The persuaders- represented behind the scenes processes of the marketing and advertising industry what we"re interested in. Boundaries and limits set up/define what boundaries are of a given representation tell the reader where this representation begins and ends. Other things excluded, this is what"s included. Framing relies on ideology frames rely on mental constructs schemes, way of looking at the world and organizing the world. Chapter 4 of textbook frames struggle between cultural and economical goals. The persuaders advertising system framed as a magic system that is only interested in making profit through manipulating the desires of the audience.