SOC 202 Lecture : week2.doc
Document Summary
Coffee, school, smoking way of life; everyday events and practices what people do and what they attach to those activities that constitute to culture. Both types of culture tries to ignore mass media, believes they act as a corrupting force believes the mass media taints the true definition/idea of culture. Believe mass media is all about the money capitalism. Quantity people, rating, numbers market-driven popular culture what makes money, what gets people watching. Money earned by celebrities, ratings of shows/movies, Of the people determines the value of the products sold comes from the grass roots. Every dollar matt damon earned, corporation earned back 2007. 2008 vince vaughan made hollywood studios 14. Lebouf made in 2009 (transformers) made so much because they didn"t pay. Lebouf that much to start with also, huge audience base for transformers. Most watched in canada are within the same time frame, basic cable, american programs.