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SOC 202 (384)


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SOC 202
Nicole Neverson

91809Pop Cult Lecture 2Krystle KongWhat is popular culture Relationships of power Culture1 Capital C Culturebig C culturewhat is not accessible to the masses based on the distant pasttraditions that have been followed for generations cannot be represented by what we do in the presentBallets operas Shakespeare2 Way of Life Culture way of life everyday events and practices what people do and what they attach to those activities that constitute to culture Coffee school smoking Both types of culture tries to ignore mass media believes they act as a corrupting forcebelieves the mass media taints the true definitionidea of cultureBelieve mass media is all about the moneycapitalismPopular1Quantitypeople rating numbers marketdriven popular culturewhat makes money what gets people watchingMoney earned by celebrities ratings of showsmovies2Of the people determines the value of the products sold comes from the grass roots Popular Culture General Themes Quantity Every dollar Matt Damon earned corporation earned 29 back 2007 2008 Vince Vaughan made Hollywood Studios 14 LeBouf made 160 in 2009 Transformersmade so much because they didnt pay LeBouf that much to start withalso huge audience base for Transformers Ratings Quality Most watched in Canada are within the same time frame basic cable American programs Some Canadian programs cant really afford the popular time slots Three main components of popular culture 1Consumption and Production
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