Week 2.docx

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21 Apr 2012
Department
Course
Week 2
General Themes
What is popular culture?
Culture
1) Capital “C” culture
Many different ways to define popular culture, based on 2 perspective,
political and economic content
Ie: theatre/ opera private school university expensive restaurants
What is not accessible to the people/ general public
Only for the elite tend to have more economical
Assumes that culture and social power is based on the distant pass
2) way of life
assumption of mass media is a corrupting force
everyday daily basis activities/ events/ practices
what they do and what they mean sonstiture to culture
ie taking the subway, listening to music, go to school social networks etc.
Mass media as a corrupting force
Primary force is making profit for the owners
Taints peer culture because the elite only cares to make money
Popular
1) quantity
size, numbers, ratings
box office> how much money the top movie made
popular is considered of quanity ( how many views and money earned)
quanitiy can distory what popular is actually based on
ration of value for money
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2) of the people
assumes what is popular comes from the grass roots, people define
what it is, average audience member or citizien, community clean up
days, ryerson clubs,
Three main components of popular culture
1) consumption and production
whatever our senses are exposed, whatever we come into contact
with, what we eat, watch, hear and how these things are produced
2) folk culture (identifiable) and mass culture (unidentifiable)
traditional practices passed down from generation to generation,
story telling, while mass culture refers to material produced for the
largest possible audience,
3) power
comes in many different forms and sizes, accessibility, privilege ( ethnic,
racial, gender), ability to produce, purchase, access and define culture.
Corporations which own a lot of things, and on micro scale ipod iphone mp3
allow you to engage with general public, ownership of small product enable
you to do a lot of things, now laptops and mp3 are the norms of our culture
and furthermore our privilege
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Political Economy and Cultural Studies
How they relate to the content in which is produced and the practices
involved in producing that content
“…the study of the social relations, particularly the power relations, that mutually
constitute the production, distribution, and consumption of resources” (Mosco, 1996, p.
25)
Ownership and control:
a) within the mass media
patterns of ownership and control influence content and the consumption
choices that we have
b) beyond the mass media
Gould street , younge and dundas intersection
Marxist roots
cultural relations are the product of social, economic, and class
relations
fundamental assumption of political economy are the product of social,
economic and class relations translate into power within pop culture
if you have access to that wealth, you will also have power in the cultural
realm
who makes the decisions to create what, how things are produced are just as
important to what is created.
Convergence
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