SOC 202 Lecture Notes - Lecture 3: Industrial Revolution, Roland Barthes, Happi
25 May 2016
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Document Summary
A stage in the development of industrial capitalism. Before mass production and the industrial revolution objects were valued according to use ie. an umbrella is an umbrella. Mid 19th century saw production of goods increase with new machinery and thus new consumers were required. Cultural managers: create new markets and new consumers. With the increased production came the need for increased consumption. This was in order to avoid consumption fatigue . The cultural managers worked to create a new class of consumer. Shift towards knowledge of the consumer- ie what women want ads based less on the performance only but also on the qualities desired by consumers. Gained psychological profiles of consumers via survey, questionnaires, statistics. Television advertising becomes more paramount ( stay at home moms) Television becomes more specialized and advertising follows suit. Marketing concentrates on sub-group referenced on speciality channels. Application of marketing techniques to a specific product of brand with a.
