SOC 478 Lecture Notes - Lecture 8: Neil Postman, Victor Gruen, Kim Dovey
24 Nov 2017
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Document Summary
Consumerism in the old fashion way buying things. Different type of consumerism the way in which we eat. The mall, las vegas, disney root is buying things, spending money. Sex, drugs and rock and roll has been replaced with eating, shopping and drinking. Part one: the ideology of consumerism and the rise of the mall. The source of pleasure is the consumption of urban space: walking streets, looking at objects, buildings, public space, architecture. An emphasis on the aesthetic pleasure of the city space. The roots of the mall are found in the 19th century urban landscape in which the social flaneur would (cid:498)stroll or wander(cid:499) Examined 19th century shopping arcades in paris: elaborate enclosed spaces that were the predecessors of today"s shopping mall. The pleasurable consumption of city spaces while strolling is repurposed as a pleasurable gaze consuming objects in shopping windows. Examined the role of spaces for consumption in the construction of city space.
