Socialization process by which people learn their culture including norms, values and roles and become aware of themselves as they interact with others. Role the behaviour expected of a person occupying a particular position in society. Rene spitz - compared children who were being raised in an orphanage with children who were being raised in a prison nursing home (more in lecture slides) Without childhood socialization, most of our human potential remains undeveloped. Agents of socialization families, schools, peer groups, the mass media. Self (or self image) consists of your ideas and attitudes about who you are as independent beings. Referred to the part of the self that deands immediate gratification as the id we cannot live in an orderly society unless we deny the id. Id according to freud, is the part of the self that demands immediate gratification. Superego (personal conscience) according to freud, is a part of the self that acts as a repository of cultural standards.