SOC 505 Lecture Notes - Lecture 12: Cultural Capital, Regulatory Agency, Scratchcard
11 Apr 2016
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Document Summary
Not just government and politians but talking alternative perspective of sports challenges the traditional perspective/ the struggle for the sports cultures: audience as consumers we play the most powerful/influence but our power is marginzied to consume. Audience is economic capital only - broadcasters, marketers, service provides think of us as we just purchase/buy. Limited of what we do to anything we consume. We only buy stuff and we don"t think about the content, the politics behind it. (so we are limited) Passive: audience as citizens groupings. We have thoughts/ opinions/ we can challenge, debate about the sports culture when addressed as citizens. Audience members are made up of diverse group of people. Love and hate but can"t stop watching/ its its fix for them. Quest for gold scratch card during the pan am games. Reason for buying coaching, food, rent, everyday expenses and every day average athletes. Conditions for commercial sports sports of media complex/ abide by sports culture: market.
