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Lecture 3

SOC 603- Lecture 3.docx

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SOC 603
Pamela Sugiman

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SOC 603: Creating Gendered Subjects: Learning Racialized Femininities and Masculinities How we come to internalize dominant ideas about Femininity and Masculinity? I) Childhood Learning in Families -- Primary socialization: Interacting with people with who we have significant ties and have most influence on us, usually occurs during childhood -- Secondary socialization: schools, peer groups, media, television, films, newspapers, workplace, etc. -- Historically shifted ideas about gendered subjectivity and childrearing: ideas about how to raise children are constantly shifting, how grandparents were raised is different from how you’re raised -- 20 century ‘expert’ advice: advice books on how to raise children that many women buy when they find out they are pregnant In the 1940s, child rearing expert Dr. Benjamin Spoke wrote: -- Was the first expert to tell women that it was okay to trust their instincts- they have agency and can make decisions on their own Barbara Coloroso tells parents (1995): -- Okay to have distinguished chores between males and females (okay for females to take out the trash and males to do the dishes or garden) Changing context: Contemporary Canadian Society 1) Fast, competitive, achievement oriented, high-tech lives: online all the time and that has transformed our lives, all these societal changes are influential 2) Consumer culture: Culture is homogenous meaning that the consumer market is a very influential agent, far more than in the past (billboards, advertisements) 3) Masculinity in crisis: change in gender roles have occurred with women, men haven’t undergone must change so they feel constrained and cant express their emotions (cant cry), men face restrictions in expressing their emotions freely 4) Post-feminist era?: People who believe in equal rights do not want to define themselves as feminists, backlash against feminism comes out in fashion (tight clothes, high heeled shoes, short skirts, etc.) -- Socialization may be direct and intentional or indirect or unintentional -- Parents often socialize indirectly modeling behaviors- send messages to their children, both positive and negative (ex. Your mother might tell you she accepts you no matter how you look but she’s always on a diet) -- Best predictor of adult behavior in families- the way the parents behave can give us a good indication of how the children will act when they grow up Gender socialization in families • Even before birth infancy: folk wisdom -- Ideas about femininity or masculinity (myths that are made in regards to the gender of a child before it is born in regard to the shape of the mothers belly, heart beat, etc. ) Parent-child Interaction in Early Childhood -- Sexual double standard: Adam and Beth study ~ When they dressed the girl baby in blue people were more rough with it, talked to it less, etc. -- More rigid rules for boys -- Tolerance of anger of boys, less for girls ~ Not looked at as natural when females possess anger -- Childhood play: boys are taught to tough it out or talk it out -- Parental responses to attention seeking ~ Reward attention for boys, reprahend attention seeking behaviors for daughters Doing Gender in our Consumer Culture • Consumer market as a major socializer • The shopping mall: sense of community, experience of socializing, identities: structured by consumerism • Consumerism: becomes implicated in socialization and personal development, consumerism is gendered because men and women tend to consume different types of items • Idea that women are born to shop • Shopping has become a leisure and recreational activity ‘Products’ of consumerism • Children’s toys: a multi-billion dollar industry • Gender labels, gendered development Sociological meaning o
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