SOC 656 Lecture Notes - Lecture 9: Anthony Giddens, Consumer Choice, Copycat Crime
27 Dec 2019
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Has to exhibit characteristics with factors in place. There is an array of mass produced goods available (consumer goods) Consumer choice is targeted by advertising and publicity (market) Individual and group identities are based on what the individual or group consumes. Flaneur: man-about-town, detached observer of street life, a consumer of. A culture of a society that is based on consumption. Conditions that need to be met: urbanism - concentration of people; removed form the areas of. Shifts in values - contested idea; those cultures where saving for future is prioritized are less likely to become consumer societies; therapeutic- ethos (shopping therapy); purchasing something leads to gratification. Production is geared towards wants rather than need. Basic needs can be covered, so you have to stimulate desires (creating wants) Shopping as a social & leisure activity: no more social interaction when prices are put on the product. Rise of advertising: no other form of reaching public.
