rder to maintain their
Technology Factors Competitive Factors
chnicaquisitive, opinionated, diverse, savvy,
Tecmhnodlgantspe.icotorairnwpiardisskrttiiy.alpmovranites fornsfte.cmmcrmttottrsato.mpetrfinrg costs
• • •ResBeaachrpleas•caexpp,btsgtholr•ntFir•s willa•indtesria silrrenthevsaseof
tractive segment for many products.
on lives in metropolitan areas.
Demographic and Ethnic Factors
wider access to information, te
Social Responsibility and Ethics
the largest demographic segment today. Has high income potential.
(1979–(19964)197refamaiegorientdo, tinfocused on too much currently.
across Canada will have to change their
Socialwill surround a given target market.
TweconsciaousneeslionrCastrd.upseebasteingnccutaralglyieurliuelerdasl., which provides opportunities to target
The larger part of the populati Environment
• • • • • • Maerletnenisameantrlroynnpalnieol,ltgat,ieherextetnatlllvioentstrt.t.hsstoknownas self-regulating.
packaging, copyrights, patents, trademarks.
Political and Legal Factors
—Companies that market their products
Chapter obility, work ethics, andnt,
more to price-based
The Competition Bureau enforces several laws covering areas such as bankruptcy, trade
—Marketers will need to understand legislation that relates to privacy as they develop their
Economic Factors —Businesses forming associations to police