Class Notes (836,213)
Canada (509,690)
Accounting (21)
Lecture

lamb_mktg_2ce_maps_ch03.pdf

2 Pages
200 Views
Unlock Document

Department
Accounting
Course
Accounting MRK108
Professor
Rohan Singh
Semester
Winter

Description
  a way that accomplishes MarMketrotDettstfcnmlont ent manager —desienvironmentities relating to Cost Competitive Advantage —a written document that acts as aific.ervice Differentiation is the process that turns a marketing involves gauging the extent to which provides the mechanisms for evaluating accomplished through marketing activities.sh Cow, Question Mark, Dog) Building SustainablAlternativese Advantage marketiMarketing Plan marketing acIdentify thegehe marketing Marketing Planning A marketMarketing objectives shouEvaluate Strategic DireImppansinitateEosmlrrtitniudttaceilttngrrdshlsntalgis     for Competitive Advantage Price Place Control Statement Situation or Marketing Mix Evaluation Marketing Plan SWOT Analysis Implementation Business Mission MarketTarget Market Strategy Marketing Planning Marketing Objectives = . Chapter 3—Strategic Planning Threats   demographic External PoSliicllegchlnological ers the question, “WhatOpportunities   tifies market segments on + segments. business are we in?” Strategic Planning Weaknesses exchanges with a target market. and evolving market opportunities g . marketingInternal Analysisshort-term thiandmutually satisfying exchanges witproduct, place (distribution), promotion, and pricing fit between the organization’s obStrengthsand resourcesesclscribing one or more target marketThe marketing mix (four Ps) refers to a unique blend of The management process of creating and m• • • •ing a The marketing strategy involves activities of selecting andalysis is carried out ProDevcaokctnatsirctitorsircsetotntteasitggnew Product —
More Less

Related notes for Accounting MRK108

Log In


OR

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


OR

By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.


Submit