International Business SIB650 Lecture Notes - Lecture 3: Social Complexity, Imitation, Warren Buffett
Fidig Orgaizatioal Resoures
• Does ou opa hae a effetie stategi aageet poess i
ogaizatio?
• Ae thee effetie otiatio ad ead sstes i plae?
• Does ou opa’s ultue ead ioatie ideas?
• Is a ogaizatioal stutue desiged to use a esoue?
• Ae thee eellet aageet ad otol sstes?
VRIO Fraework - Eaple
VS.
VRIO Fraework
• Duaell – gloal leade i atte atego % of aket
• Wae Buffett puhased opa fo P&G 4 fo $.
Does Duracell have a sustaied copetitive advatage over
Eergizer?
Value
• Podut diffeetiatio – Yes – Peiu atteies – Quatu
• Ne tehologies – PoeMat, Dualok
• Aess to Sae Resoues? – No
• Speial elatioship ith supplies – No
• Speial elatioship ith etailes – Yes – Pateship ith DKSH to aess
Asia aket, Cotats ith Sa’s Clu & Costo
• Bad eputatio fo ualit? – Yes – Good ad eogitio. Itead
estiates ad alue at $4., ahead of Mastead. Co-adig ith
eletois So.
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