PSY603 Lecture Notes - Lecture 10: Millennials, Cultural Globalization, Social Stratification
Document Summary
Lecture 10: culture is a universal phenomena, culture is hierarchical-smaller culture groups(micro cultures) link to one larger culture. Individuals may belong to many cultural groups at ones groups fluctuate. group: micro culture- a group of people who share similar values and tastes that are subsumed within a larger culture. Microcultues and value: micro culture membership changes the value of things, example- hockey ticket prices, divergence- situation where consumers choose membership in micro cultures in order to stand out or define themselves. Canadian micro cultures: many types of micro cultures in canada, geographical culture groups- maritimes, quebec, prairies, further distinctions made in 1998 by michael adams, divided canadianc into 12 tribes- classified by age, values, motivation. Sex roles and microculture: sex roles- societal expectations for men and women among members of a cultural group, canada- transition from single earner households to dual income families. Today- about the same percentage are dual incomes.
