PSY603 Lecture Notes - Lecture 11: No. 11 Group Raf, Social Influence, Peer Pressure

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Group influence: humans as social creatures - as a whole, humans are social when thinking of social it can be in person or online many different types of social environments. Think of your future careers there is a motivation to belong to this specific group of professionals. Professional organizations / social clubs what are some other examples you can think of: brand community groups of consumers who develop relationships based on shared interests / product usage, e. g. Formal / informal: formal groups a group which a consumer formally (officially) becomes a member, set of stated rules, accepted values, codes of conduct, e. g. church congregation. Informal groups no membership or application requirements: e. g. book clubs, exercise groups. Liberal would not want to be seen as belonging to conservative: conservative would not want to be seen as belonging to liberal. Adolescents behavior to win acceptance: friends take on a more important role in teens lives, adults counterfeit or stolen items.

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