BUS 201 Lecture Notes - Lecture 6: Firstline, Horizontal Integration, Swot Analysis

• School: Simon Fraser University
• Department: Business Administration
• Course: BUS 201
• Professor: Peter Tingling

Document Summary

1 goals are established for the organization. 2 mangers identify whether a gap exists between the company"s desire and actual position. 3 managers develop plans to achieve the desired objectives implemented. 4 the plans that have been decided upon are. 5 the effectiveness of the plan is assessed: plans that reflect decisions about resource allocations, company priorities and steps needed to meet strategic goals. Organizing: determining how to use existing resources to implement the plan, arranging jobs in a structure to create an efficient task system. Leading: guiding and motivating subordinates to meet objectives, managers have various responsibilities with regard to their employees. Levels of management: top management responsible for overall performance of the firm and effectiveness and for developing long-range plans for the company responsible for implementing decisions of top managers, middle management, first-line management. Areas of management: marketing managers responsible for supervising employees. Responsible for developing, pricing, promoting and distributing goods and services to buyers: financial managers.