BUS 202 Lecture Notes - Lecture 15: Lead Generation, Loyalty Program, Sales Promotion

• School: Simon Fraser University
• Department: Business Administration
• Course: BUS 202
• Professor: dontremember

Document Summary

Mark 1115 chapter 15 vocab cold calling consumer sales promotion coupon follow-up frequent buyer program lead generation (prospecting) A form of lead generation in which the salesperson approaches potential (cid:271)u(cid:455)ers (cid:449)ithout a(cid:374)(cid:455) prior k(cid:374)o(cid:449)ledge of the prospe(cid:272)ts" (cid:374)eeds or fi(cid:374)a(cid:374)(cid:272)ial status: 491. Sales promotion activities targeting the ultimate consumer. p. 474. A certificate that entitles consumers to an immediate price reduction when they buy the product. p. 477. The final step of the selling process, in which the salesperson ensures that delivery schedules are met, that the goods or services perform as promised, a(cid:374)d that the (cid:271)u(cid:455)ers" e(cid:373)plo(cid:455)ees are properl(cid:455) trai(cid:374)ed to use the produ(cid:272)ts. p. (cid:1008)9(cid:1008) A loyalty program in which loyal consumers are rewarded for making recurring purchases of a particular good or service. p. 479. Ide(cid:374)tifi(cid:272)atio(cid:374) of those (cid:272)o(cid:373)pa(cid:374)ies a(cid:374)d people (cid:373)ost likel(cid:455) to (cid:271)u(cid:455) the seller"s offerings. lead qualification.