BUS 238 Lecture Notes - Lecture 5: Software Engineer, Disposable And Discretionary Income, Niche Market
23 Jul 2016
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June 27 due, 3 pages similar to assignment 1. Target market (who is the user, interviews/observations, empathy maps and profile how do they experience this problem in their lives?) Opportunity you see (based on the above where will you focus?) July 20th community feedback team booth on concept. 90 seconds pitch on problem, solution, and business model. All groups receive mark of either 65 (needs improvement) 75 (satisfactory), or 85 (excellent) based on quality of presentation and feedback from external judges. August 5th final submission , bring it all together: Students need a pro-active system that can automatically remind them about important events or activities on their schedule to reduce stress and require less active organizing on their behalf. You must be able to find a niche market. Want to look for who has the problem and the problems they want to solve , and figure out who are the consumers / customers.
