BUS 272 Lecture Notes - Lecture 7: Information Overload, The Sender, Communication Apprehension

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The transfer and understanding of a message between two or more people. The stages of communication are: sender, encoding, message, channel, decoding, receiver, noise, feedback. The sender initiates a message by encoding a thought. The message is the actual physi(cid:272)al produ(cid:272)t of the se(cid:374)der"s encoding. When we speak, the speech is the message. When we write, the writing is the message. When we gesture, the movements of our arms and our facial expressions is the message. The channel is the medium through which the message travels. The sender selects it, determining whether to use a formal or informal channel. Formal channels are established by the organization and transmits messages related to the professional activities of members. They traditionally follow the authority chain within the organization. Other forms of messages, such as personal or social, follow informal channels, which are spontaneous and emerge as response to individual choices.

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