BUS 272 Lecture Notes - Organizational Communication, The Automatic, Media Richness Theory

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The process by which information is transmitted and understood between two or more people. Effective communication: transmitting intended meaning (not just symbols) Importance of communication: coordinating work activities, vehicle for organizational learning, critical ingredient for decision making, employee well-being. Both parties are motivated and able to communicate through the channel. Both parties share similar mental models of the communication context. Sender is experienced at communicating the message topic. User-generated content: users, not professionals, create the content, usually interactive viewer can respond. Includes social sites facebook, blogs, wikis, tweets. Serves diverse functions: presenting individual"s identity, enabling conversations, sharing information, sensing others" online presence, maintaining relationships, revealing status, supporting interest communities. The automatic process of sharing another person"s emotions by mimicking their facial expressions and other nonverbal behavior. Serves three purposes: provides continuous feedback to speaker, communicates a collective sentiment sharing the experience as part of drive. Increases emotional understanding of the other person"s experience to bond.

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