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Lecture 3

BUS 272 Lecture Notes - Lecture 3: Guanxi, Collectivism, Femininity

Business Administration
Course Code
BUS 272
Christopher Zatzick

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Chapter 3 Values, Attitudes, and Diversity in the Workplace
Basic convictions that “a specific mode of conduct or end-state of existence is
personally or socially preferable to an opposite or converse mode of conduct or
end-state of existence.”
Value system: values of our culture; ranking of what’s most important and least
Research on Values
Rokeach: Two types of values
oTerminal: Goals that individuals would like to achieve during their
Ex.: stimulating active life
oInstrumental: Preferable ways of behaving.
Ex.: Courageous
Hofstede’s Cultural Dimensions
oPower Distance: how much of an unbalanced power is accepted
High: a lot of inequalities but accepted by culture
Ex.: CA and USA, everybody can be president (low), but other
countries can’t have education for everyone (high)
oIndividualism versus Collectivism
Individualism: achieve for yourself
Collectivism: group will protect all of them
oMasculinity versus Femininity
Masculin culture: more competitive, achievement oriented,
more money oriented
Feminine Culture: quality of the relationship, more time with
oUncertainty Avoidance: risk taking culture or want things to be stable?
Is uncertainty and change welcome?
High: low risks
oLong-term versus Short-term Orientation
LT: focus on the future, tradition, persistence
Ex.: contract they don’t keep the relationship going
ST: present, this year, short adaptation
EX.: Greece: 1rst at risk avoidance because they don’t like change
Asian countries more long term orientation (more tradition)  Guanxi: Network and
relationship that allow you to do business with eachother but there is the you will
owe me in the future
find more resources at
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