BUS 314 Lecture Notes - Lecture 12: Business Model Canvas, Double Trigger, Crowdfunding

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BU“  // EXIT“ WHEN TO HOLD WHEN TO FOLD
B2B IOT ERP Market (being a nice to have market/business is a deadly place to be)
- Customer discovery should look at the day in the life of the use of the product. Try to
see how your product fits into that.
Forms of Exit
- Acquisition
- Merger
- IPO
- Bankruptcy/Wind Up
Amount of Investment you take has to be enough to get you to a specific milestone.
- During this pass the hat around with investors.
Too High of Valuation: can discourage investors once the money is given and the company
does’t sueed as ell.
Whe you’re at a point for you opay eig auied, do’t get poud o geedy. Do’t
assume the business is always going to grow or be worth more.
When Selling Makes Sense (1)
- Improve the compay’s pefoae
o Better together with a bigger company
o Reduce overheads and improve margins
- Consolidate or remove excess industry capacity Thee’s a oesupply i the
idusty/the aket just did’t go
o Common in maturing industries
o Chemicals, Pharma
When Selling Makes Sense (2)
- Accelerate Market Access for target co.
o Small companies cannot reach enough customers
o Can accelerate acquires sales too.
- Buy Instead of Develop Skills & Technologies
o Common in tech
o Google’s Adroid uy possile est eer
o GE acquiring IOT software companies
Whe You “hould’e “old
- Yahoo
o Rejets Mirosoft’s  offer of $.
o Lost key talent who disagreed with decision
o Eventually sells to Verizon in 2016 for $4.8b
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