BUS 314 Lecture Notes - Lecture 12: Business Model Canvas, Double Trigger, Crowdfunding
23 Jan 2017
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Bu (cid:1007)(cid:1005)(cid:1008) (cid:1005)(cid:1006)/(cid:1009)/(cid:1006)(cid:1004)(cid:1005)(cid:1010) exit (cid:862)when to hold when to fold(cid:863) B2b iot erp market (being a nice to have market/business is a deadly place to be) Customer discovery should look at the day in the life of the use of the product. Try to see how your product fits into that. Amount of investment you take has to be enough to get you to a specific milestone. During this pass the hat around with investors. Too high of valuation: can discourage investors once the money is given and the company does(cid:374)"t su(cid:272)(cid:272)eed as (cid:449)ell. Whe(cid:374) you"re at a point for you(cid:396) (cid:272)o(cid:373)pa(cid:374)y (cid:271)ei(cid:374)g a(cid:272)(cid:395)ui(cid:396)ed, do(cid:374)"t get p(cid:396)oud o(cid:396) g(cid:396)eedy. Do(cid:374)"t assume the business is always going to grow or be worth more. Improve the compa(cid:374)y"s pe(cid:396)fo(cid:396)(cid:373)a(cid:374)(cid:272)e: better together with a bigger company, reduce overheads and improve margins. Consolidate or remove excess industry capacity (cid:894)the(cid:396)e"s a(cid:374) o(cid:448)e(cid:396)supply i(cid:374) the i(cid:374)dust(cid:396)y/the (cid:373)a(cid:396)ket just did(cid:374)"t g(cid:396)o(cid:449)(cid:895: common in maturing industries, chemicals, pharma.
