BUS 314 Lecture Notes - Lecture 2: Strategic Alliance, Market Risk, Angel Investor
Document Summary
Chapter 1: the funding mindset (how to think like an investor) Initial coin offerings (ico) = investors used funds to purchase tokens or digital currency that could then be traded on online exchanges. Golden age of fundraising: p2p online lending, equity and revenue/profit-sharing crowdfunding, tokenization, blockchain-based digital currency, venture capital, family offices, and seed and early-stage angel investing. Entrepreneurs lack time, expertise, knowledge to find funding that can help them reach their goals. Problem: entrepreneurs don"t know where to look or how to present their businesses that closes the sale with investors. Think like your customers and deliver what they want, rather than what you think they should want: same with investors. The 3 things entrepreneurs need to get funded. Fall 2020: examine concept, customer, sales, marketing, financials, processes, and execution to ensure that the fundamentals are sound, 1) entrepreneurs become better businesspeople, 2) extensive networks of industry and financial professionals which expertise entrepreneurs may lack.