BUS 338 Lecture Notes - Lecture 4: Leading Edge, Switching Barriers, Dominant Design
6 Oct 2020
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How are we different: whole product: what else is needed to get a solution to the problem, position statement development. Who need a way to listen to their entire music collection in different settings. The apple ipod is a small, portable digital music player. That offers elegance of design, the ability to store an entire music collection, and easy purchasing of new digital music. The product stores an entire music library and is integrated into a service to purchase new digital music (itunes) The starbucks experience is a unique retail chain. That adds to the quality of coffee-drinkers" lives. Unlike drip coffee served in a plastic cup. At starbucks: we"re making coffee a new way and providing a unique environment for drinking it. That provides (compelling reason to buy from vendor) Can also have a positioning statement for the value chain. Why would you be attractive to them.
