BUS 343 Lecture Notes - Lecture 5: Sensory System, Cognitive Dissonance, Social Class

• School: Simon Fraser University
• Department: Business Administration
• Course: BUS 343
• Professor: Lily Lin

Document Summary

Set of basic values, perceptions, wants, and behaviours learned by a member of society from family and other important institutions: external factors and shared beliefs. Subculture: a group of people with shared value systems based on common life experiences and situations. Is a lot more refined: cross-culture marketing. Including ethnic themes and cross-cultural perspectives within a brand"s mainstream marketing, appealing to consumer similarities across subcultures rather than differences. Social class: relatively permanent and ordered divisions in a society whose members share similar values, interests, and behaviours, personal factors, anything from age, lifestyle, occupation, economic situation, personality, and self- concept, etc, think of personal demographic factors. Feel (affective: perception, the process by which people select, organize, and interpret information to form a meaningful picture of the world, how people perceive the world around them, perceptual process: Initial stage: part of your sensory system notices a stimulus. Attention: devoting mental activity to a stimulus, this is the most challenging step.