BUS 343 Lecture Notes - Lecture 8: Life Insurance, Business Analysis, Sustainable Packaging

• School: Simon Fraser University
• Department: Business Administration
• Course: BUS 343
• Professor: Lily Lin

Document Summary

Intangible: cannot physically touch or see, variable, quality can vary depending on the service provider. Items purchased often without a lot of effort and information search. Less frequently purchased consumer products and services that shoppers compare carefully on suitability, quality, price, and style: bigger ticket items, e. g. Furniture, appliances, vehicles, going on a vacation: require more research and time to evaluate options. Industrial products: a product bought by individuals and organizations for further processing or for use in conducting a business, materials and parts. Include raw materials and manufactured materials and parts: capital items. Industrial products that aid in the buyer"s production or operations, including installations and accessory equipment. Idea social marketing: look at social causes that are beneficial to consumers. Fashion is a currently accepted or popular style of design, colour, or theme. Length is the number of items in the product line. Line filling: adding more items within present range of line.