BUS 343 Lecture Notes - Lecture 13: Contract Manufacturer, Product Management, Global Marketing
13 Aug 2018
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Look at competition and see if you want to match or go above what they are offering: objective and task method, company can set out all objectives and task for promotion. International trade system: economic communities, a group of nations organized to work toward common goals in the regulation of international trade, other factors to consider, economic environment. Industrial: political-legal environment, cultural environment, culture = marketing strategy, marketing strategy = culture. Indirect is when you actually relying on firms to help you export: direct is when you set up your own operations aboard to deal with exporting. Joint venturing requires some sort of partnership with foreign firms: entering foreign markets by joining with foreign companies to produce or market a product or service. Straight extension: one product the same throughout the world, product adaptation, make some changes to the features required of your product, product invention.
