BUS 477 Lecture 2: BUS 477 2

41 views3 pages

For unlimited access to Class Notes, a Class+ subscription is required.

BUS 477 2/9/2017
- Potential Customer Segments Consist of:
o City
o Parking Lots
o Residential Parking Lot Owners
o Schools
- Talk to people in each segment
- Competitors
Pitching
- Who you are & value proposition
- Make the problem or opportunity clear
- Give an overview of market, especially the future
- Overview of your product
- Competitive Analysis
- Strategy for capturing the market
- Fiaials/opeatios do’t oe opliate Story is backed up by financials
- Team We’e the people to eecute ad hee’s wh
- Resources Required (what are you asking for)
- Thank you
- Lots of back up slides
Step 1: Who are you?
- Company
- Value Prop
Tell Your Story
- Make the problem or opportunity very clear
- Make a hero
Step 3 Market Overview
- TAM SAM SOM, this is a sizeable enough market
- We have segmented this reasonably
- We know where this market is going (and how quickly)
- We know who is in the market
- Do Not start with this
Step #4 Product Overview
- What is it?
- What does it do
- What is special about it
- Some sort of picture/video
- How you are protecting yourself
find more resources at oneclass.com
find more resources at oneclass.com
Unlock document

This preview shows page 1 of the document.
Unlock all 3 pages and 3 million more documents.

Already have an account? Log in

Get access

Grade+
$10 USD/m
Billed $120 USD annually
Homework Help
Class Notes
Textbook Notes
40 Verified Answers
Study Guides
1 Booster Class
Class+
$8 USD/m
Billed $96 USD annually
Homework Help
Class Notes
Textbook Notes
30 Verified Answers
Study Guides
1 Booster Class