BUS 478 Lecture Notes - Lecture 4: Kitchenware, .Com, Diapers.Com
28 Dec 2018
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Benzo chose to focus on books for his venture. To reach retail stores, books had to go through: Publishers (barnes and noble sourced directly from publisher, skip the two below) Books were sold on consignment and had a high return rate and high inventory costs to the publisher. Publishers typically received back over 30% of their initial book run. After a year of software development with 10 employees, amazon launched in july 1995. Focus: to make e-commerce attractive, secure, and easy for first time online buyers. Prices were deeply discounted compared to physical retailers. Amazon associates was a network of sellers which helped to drive traffic to the site. Write reviews, embed links, and sell products through amazon. Expansion was fueled by several major associates including yahoo, american online, and netscape. Imdb, music cd"s, toys and electronics, home improvement, video games, patio and kitchenware. Amazon made significant investments in its distribution and warehouse infrastructure.
