BUS 478 Lecture Notes - Lecture 12: Population Ageing, Animal Testing, Direct Selling
28 Dec 2018
School
Department
Course
Professor
Document Summary
Mauricio bellora (vp): considering whether the company was break into the u. s. ultimate test . Who will identify with natura"s principals and beliefs? (social responsibility) Sales of products were made from person to person, allowed the company to foster relationships and rapidly increase distribution at an extremely low cost. Being well empathetic, successful and gratifying relationship with nature and environment. Product line: the eknos product line (set standard and brand value) sustainable. Incorporated traits from the brazilian culture: the chronos product line ( prevention of the signs of aging honesty and respect for consumers) Categories (based on ages: mommy and baby product line. Rapidly growing population (potential customers + strong international competitors) Both capacity and opportunity for manufacturers of beauty products. (many races and ethnic groups) Five climate regions (diversity of customers" needs and wants) Increasing participation in the labor force (women) increase of purchasing power. Combined culture importance of self-image and population aging.
